Using social media platforms for marketing and communication –
Social media platforms are very popular among the audiences and people worldwide be it TikTok, Twitter, Instagram, or Facebook. All these social media sites help a company and a brand to interact and engage with their customers and potential buyers. Brands can spread information and knowledge about a particular brand, service, new product launches, features, offers, and many more. Social media makes a brand more humanly where they can answer to consumer’s doubts, get feedback, and chat with the audiences. Marketers also use social media to keep a check on their respective competitors and their marketing strategies. People can check reviews of a particular product by reading other buyer’s opinions. Brands and companies devote a lot of time and money to increase their social media presence and hence this tool is very essential for marketing and spreading communication.
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Using direct mailing techniques for marketing and communication –
Despite the popularity of online media marketing, offline media marketing styles have also proved to be of great value to marketers. Print catalogues and direct mailing can help in generating leads. There are studies that prove that many people find catalogues and direct mailing much easier to process and understand. Direct mailing has provided greater response rates than the digital ones. Print ads have the advantage of getting the attention of the consumers better as compared to online ads. People can read and save the ad for a longer time while online ads have fewer retention capacities.
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